Identity Design & Creative Direction, Logo, UiUx
The Oxford Left Review, University of Oxford
Identity for Editorial Turnover & Zerox Machines
One of my favorite challenges in designing the identity for the Oxford Left Review was to create a system that could be replicated and perpetuated every year, in spite of changing editors. Although the editorial team at the time wanted to increase the print budget, I encouraged them to maintain a system that was zero cost to have a chance at maintaining consistency visually as editors come and go. Additionally, as the Left Review was Oxford’s only progressive leftist stronghold in shockingly conservative student body, devoid of large scale visible activism, it was important to ensure that OLR survived. Instead of designing the cover for graphics or image, which wold vary with changing team capacity, we kept a typographic journal cover design, in the history of many radical journals, that could be printed on any standard colored paper from any xerox machine on campus. High design at a low price. In this case, free.
The Times New Roman Logotype
My design solution for the logotype was to use one of the most accessible typefaces from any machines : times new roman. Designed by Stanley Morrison originally in the UK, this seemed a fitting solution for a leftist British publication almost a century after the birth of the type. By using times new roman, this would ensure that any editor at any time period in the OLR’s future should be able to continue using the logo and adjusting it if needed, no matter if the publication had funding or not.
Chipped Caslon Metal Type & Inverting the Oxford Skyline
I worked with Oxford Bibliography room printer, Paul Nash, to create submission posters for the review in the tradition of most great radical press .. in metal type. I thought broken/chipped Caslon, might be the most radical type decision…as a little tongue in cheek reference to the broken social systems in the British government. Simple touches like inverting the Oxford landscape were very light references to inverting Oxford’s mainstream and hopefully inspiring the student body to flip Oxford literally on it’s head…at least a little more. Even a nudge would have been an improvement. This was particularly important as Occupy Wallstreet was growing as a movement in London and globally.